Ms. Krishna K Roy has worked in the nonprofit sector for 25 years as a consultant and in senior management positions specializing in development, marketing, event planning, and public relations. Seven years ago she started to consult on development and communication issues. Before that she was the Senior Director of Communications and Marketing for the Wolf Trap Foundation, and the Center for Marine Conservation’s Vice President for Communications and Marketing. Other assignments include The Nature Conservancy, New York University, and the National Fish and Wildlife Foundation.
In addition to raising more than $65 million for various causes, she has been instrumental in developing groundbreaking environmental media and marketing campaigns involving public-private partnerships with Discovery Communications, Black Entertainment Television (BET), Telemundo, Anheuser-Busch Companies, Exxon, Arm and Hammer, Chevrolet, among others.
Her experience includes directing communications activities for large institutions, including program design, media relations, publications, placements, and branding. In 1984, Ms. Roy worked on the film The Garden of Eden, a 28-minute documentary that was nominated for an Oscar. She won a Telly in 2000 for co-producing a documentary entitled “Killing our Oceans.” In 1995, Ms. Roy was a principal in designing and launching “Save the Tiger Fund,” an international grantmaking and public awareness campaign, created with a $5 million initial gift from the Exxon Corporation to protect tigers in the wild.
Ms. Roy has a B.A. (Honors) in Political Science from Jadavpur University in Calcutta, India and an M.A in Comparative History and Television Production and Direction from the University of Michigan, Ann Arbor. She serves on many nonprofit boards and is chairman of the M.K. Gandhi Institute for Nonviolence.